Numbers reveal patterns. Stories reveal people.

Through a series of in-depth wardrobe and lifestyle interviews with affluent Hispanic professionals, entrepreneurs, and creatives, this study examines how culture influences both taste and a sense of belonging.

Participants shared how luxury acts as both armor and affirmation — a tool for self-expression, success signaling, and cultural pride.

What we heard:

• “When I buy something luxurious, I’m investing in myself.”

• “I want brands to see me, and not as a diversity checkbox.”

• “It’s not about having more; it’s about having meaning.”

Wardrobe Interview Parameters

• Qualitative Interviews: with affluent Hispanic professionals exploring personal wardrobes, lifestyle choices, and cultural expression through fashion.

• Focus Areas: Meaning of luxury, emotional drivers of consumption, generational narratives, and cultural pride.

• Goal: To understand why consumers buy what they buy — revealing how luxury serves as both self-expression and social signal.